Airbnb Changed the Rules. Now What?
Join our free live webinar on November 4th at 12:00 PM EST, where we’ll break down how to build a brand, market your property, and generate more direct bookings without relying entirely on Airbnb.
Build a Business Beyond Airbnb
Airbnb's latest policy changes have a lot of hosts asking the same question: How much control do I actually have over my business?
From changes to house rules and rental agreements to restrictions that impact how hosts collect guest information, it's becoming increasingly clear how much power booking platforms have over the businesses we've built.
And while Airbnb and Vrbo absolutely have a place in your marketing strategy, they shouldn't be your entire strategy.
It's time to talk about what comes next.
Join Steph Weber, founder of The Weber Co., hospitality branding and marketing strategist, and short-term rental investor, for a free live webinar breaking down what these changes mean for hosts and how to start building a business that generates bookings beyond the platforms.
What We'll Cover
What's Actually Changing With Airbnb
We'll unpack the latest policy updates, what they could mean for your business, and why these changes should be a wake-up call for every short-term rental owner.
Why Your Brand Matters More Than Ever
Your property is the product. Your brand is what gives guests a reason to choose it, remember it, and book it again. We'll talk about how to build a recognizable hospitality brand that stands out in a crowded market.
How to Build a Direct Booking Strategy
A direct booking website alone won't generate reservations. We'll walk through the marketing foundations you need to attract potential guests, earn their trust, and turn interest into actual bookings.
How to Turn One-Time Guests Into Repeat Guests
We'll talk email marketing, guest relationships, and how to create opportunities for guests to book with you again, using guest information you've collected with appropriate permission.
Where to Focus Your Marketing Efforts First
From social media and SEO to email marketing and beyond, we'll break down where to invest your time and money to build a more sustainable booking strategy.
Your Property. Your Business. Your Next Move.
You invested in the property. You take on the financial risk. You manage the guest experience. You deserve to have a marketing strategy that gives you more control over the business you're building.
Whether you own one short-term rental or an entire portfolio, this webinar will help you understand where to focus next.