Indianapolis, IN
The Golden Luxe Bungalow
Golden Luxe Bungalow
A space designed for celebrations and group gatherings in Indianapolis with 4 beds, 2 baths, and a backyard full of opportunity.
What we did
+ Curated the brand and guest experience
+ Designed the space
+ Installed all furniture and staged
+ Coordinated content & photography
+ Launched within 40 days after closing
40
05
Days from close to launch
Bookings within 24 hours
07
5⭐️ Reviews within 30 days
Crafted the Brand
We started by defining the core guest avatar + two additional guest personas to understand who we were designing this property to attract. We then developed the story around the property, core messaging, a memorable name, and decided what branded elements we’d include to build trust and recognition.
Mood Board to Design Board to Real Life
With the brand strategy in place, we started designing the space based on the guest avatar. We determined the target average daily rate, desired occupancy, and made sure to create spaces comfortable enough for the whole group. We used the “golden” theme throughout the property combined with Instagram-worthy spaces to encourage guests to share their experience.
The finishing touches
With the brand + design in place, we optimized the listing on Airbnb leveraging a collage of 3 of our best images, added in proximity details to Indianapolis top attractions, plus emphasized the guest experience in what we provide. We also set up our booked and stay pages on our website which we send to guests before their stay that includes details on location, recommendations, and the home itself.
The marketing side - we have a Facebook pixel installed on our website so that when we want to run ads in the future, we will be able to create a lookalike audience from the traffic that’s already been to the site.
Ready to do STR Design with us?
Check out our full list of services and let’s create your destination property.