STR Marketing Bootcamp
10 week live coaching program to help short term rental owners build a renowned brand and leverage a marketing system that leads to more bookings and increased guest loyalty.
Does any of this sound familiar?
You’ve largely relied on the OTAs to “market” for you, but you’ve realized you’re ready for more control over your STR business.
Your time is limited so whatever marketing efforts you’re making, you want them to pay off.
There are so many options when it comes to marketing and you’re trying to decide what’s best, but Google only gets you so far and you’re not at a point in your life or business where you’re willing to just throw something and see what sticks.
Having a brand and marketing strategy that speaks directly to your target audience is the missing piece for your STR business growth.
STR Marketing Bootcamp is the launch pad to become a sought-after, booked out destination brand.
Phase 01
Define Your Core Brand
We lay the foundation for your marketing strategy by helping you define your core brand identity. You'll understand your unique value proposition, target audience, and brand personality. By the end of this phase, you'll have a clear vision of what sets your short-term rental business apart (aside from your hot tub with a view like every other STR around you) and how to effectively communicate this brand message to your audience.
Over 10 weeks, you’ll walk through:
Phase 02
Build Your Marketing Strategy
In Phase 2, we shift gears to crafting a comprehensive marketing strategy tailored to your brand and target audience. You'll learn how to choose the most effective marketing channels, create engaging content, and develop campaigns that resonate with your audience. By the end of this phase, you'll have a solid roadmap to guide your marketing efforts and drive results.
Phase 03
Implementation
In Phase 3, it's time to put your marketing strategy into action. You'll learn practical tips and techniques for implementing your marketing plan effectively, tracking your progress, and optimizing your efforts for maximum impact. By the end of this phase, you'll be well-equipped to execute your marketing strategy with confidence and drive measurable results for your short-term rental business.
What’s included?
Live coaching sessions
Live feedback audits
Templates & swipe files to guide you
Access to curriculum for 6 months
Community group to collaborate, ask questions, get feedback
This is great for you if…
You’re ready to take control of your branding & marketing efforts
You want to shift the narrative for your guests from “I booked an Airbnb” to “I stayed with YOUR BRAND NAME and it was AWESOME!”
You value personalized guidance and actionable strategies.
You’re committed to investing time and effort into marketing your STR business with a strategy that works
This is NOT great for you if…
You’re looking for a quick fix or overnight success
You aren’t willing to test, evaluate, and adjust your strategy as you go
You’re looking for a one-size-fits-all approach that doesn’t take into account YOUR unique STR business
Here’s what you really need that no one is teaching…
How to build a brand strategy & marketing funnel that expands your visibility & awareness, leads new guests to book, and cultivates guest loyalty.
Curriculum Outline:
Week 1: Defining your target audience + market research
Week 2: Crafting your brand core messaging & brand story
Week 3: Implementing your brand throughout the guest journey
Week 4: Build your marketing foundation - selecting your channels and content creation essentials
Week 5: Email marketing - re-engagement, automated funnels, and ongoing campaigns
Week 6: Social media marketing - specifically Instagram, Facebook, and TikTok
Week 7: Influencers, UGC, & other partnerships
Week 8: Marketing moments throughout your property & guest experience
Week 9: Optimizing your website - SEO + user experience
Week 10: Wrap up & evaluate
Enroll Here!
$997
One Time payment
$597
2 payments