A one-day, on-site intensive to transform your property into a brand guests rave about.
The best hospitality brands don't just sell rooms. They create experiences people can't wait to share. If you've built something special, but your branding, content, and marketing haven't caught up, I'll come to your property for a private, one-day intensive to help you turn what you've built into a brand guests remember, recommend, and return to.
A One-Day Marketing Intensive, On-Site at Your Property
While my family and I travel across the country in 2026 and 2027, I’m opening a limited number of On-Site Marketing Intensives for short term rentals, boutique hotels, and micro resorts.
This is a private, in-person working session where we spend the day inside your property focusing on three things:
- Your brand and guest experience
- Your marketing strategy
- Your content and visibility
You’ll walk away with clear direction, tangible ideas, and real assets you can start using immediately.
Hi, I’m Steph Weber.
I’m the founder of The Weber Co., a marketing agency that specializes in branding and marketing for short-term rentals, boutique hotels, and experiential hospitality brands.
I’ve worked with properties across the country helping them:
- launch and refine their brand
- grow direct bookings
- build marketing systems that actually convert
- partner with influencers strategically
- create content that showcases the experience guests are looking for
I’m also a short-term rental owner myself and co-owner of Cabins on the Cumberland, a 12-cabin micro resort in Kentucky.
So when we walk your property together, we’re not just talking theory. We’re looking at it through the lens of both a host and a marketer.
Results We're Proud Of
Whether we're working with a one-cabin retreat, a boutique hotel, or a multi-property hospitality brand, our focus is always the same: creating marketing that drives measurable business growth.Here are just a few of the results we've helped clients achieve:
What We’ll Do During Your Intensive
No two intensives are alike, but here’s what a typical On-Site Marketing Intensive includes.
Before we meet on-site, we'll hop on a 60-minute strategy call to get aligned.
We'll talk through where your property is today, where you want it to go, what's working, what isn't, and what you want to accomplish during our time together. Whether your priority is refining your brand, increasing direct bookings, improving your guest experience, creating a stronger content strategy, or growing your personal brand as a host, we'll build the day around what will create the biggest impact.
This way we can spend our time together in person implementing, not figuring out where to start.
We start by walking through the property together.
This isn’t just a casual tour. It’s a strategic review where we look at things like:
- the guest arrival experience
- storytelling moments throughout the space
- amenities that could be highlighted more effectively
- Instagram-worthy moments
- opportunities to elevate the overall brand experience
Many owners are so close to their property that they miss the small details that could make a big difference.
This walkthrough helps uncover them.
Next, we sit down and map out a focused strategy for your marketing.
This could include:
- a 30-day social media content plan
- ideas for email marketing campaigns
- strategies to increase direct bookings
- influencer partnership opportunities
- positioning and messaging improvements
The goal is simple. You leave the day with a clear marketing plan you can immediately start implementing.
One of the most powerful parts of this day is sharing the story behind your property.
We’ll record a long-form interview where we talk about:
- how your property came to life
- what makes it unique
- your philosophy around hospitality
- lessons from your hosting journey
This conversation becomes a feature across my platforms, including:
- podcast episode
- YouTube video
- blog feature
It positions your property as part of the larger conversation around modern hospitality.
While we’re on site, we’ll also capture B-roll content around your property.
This may include:
- exterior shots
- key design details
- amenities and guest spaces
- lifestyle-style moments
You’ll receive these clips in raw format with usage rights so you can use them for your own social media and marketing. For many hosts, simply having fresh content to work with is a huge win.
What You’ll Walk Away With
By the end of your On-Site Marketing Intensive, you’ll have:
- a personalized marketing strategy for your property
- a content plan you can implement right away
- actionable ideas to elevate your guest experience and brand
- a recorded host interview that shares your story
- B-roll content you can repurpose across your own channels
- visibility across The Weber Co. platforms
Instead of wondering what to post, how to market your property, or what to improve next, you'll leave with a clear roadmap and the assets to start putting it into action immediately.
Who This Is Best For
The On-Site Marketing Intensive isn't the right fit for every property. It's designed for owners who are committed to building a memorable brand, not just filling their calendar. Because each visit is professionally filmed and documented, this experience is best suited for visually compelling properties with a unique story and a genuine desire to stand out in the hospitality market.
Own a unique short-term rental, boutique hotel, or micro resort with a distinctive concept and design.
Want expert marketing guidance to strengthen your brand, increase visibility, and attract more direct bookings.
Want to increase direct bookings and brand visibility
Investment
The investment for the On-Site Marketing Intensive is:
$5,000 (when you secure your spot by August 5)
This includes:
- pre-visit strategy call
- approximately 4–5 hours on site
- marketing strategy session
- host interview recording
- content capture with usage rights
- post-visit summary and recommendations
- exposure across The Weber Co. platforms
If your property is outside our travel route, additional travel fees may apply.
Where We're Headed
Our route is designed around a year of exploring some of the country's most incredible hospitality destinations, and we'll be opening a limited number of On-Site Marketing Intensives along the way.
Current travel schedule (2026-2027):