PorchLight Stays
PorchLight Stays is a thoughtfully curated short-term rental brand designed to welcome guests home—whether at the beach or in the mountains. The owner originally managed a collection of properties in two very different markets, but lacked a unifying umbrella brand to create recognition and drive bookings across locations. PorchLight Stays was developed to bridge those worlds, offering guests the comfort of a familiar, trusted name no matter where they travel.
The Challenge
the problem
The client came to us with beautiful properties but no cohesive brand to tie them together. Without a recognizable umbrella identity, the properties competed individually for attention in crowded markets, making it difficult to build long-term recognition and trust. The challenge was to create a brand that could seamlessly unite very different markets—beach and mountains—while still feeling distinct, memorable, and aligned with her ideal guest.
What we did
Brand Naming & Positioning
We named PorchLight Stays to reflect warmth, familiarity, and a sense of home—no matter the location. It’s a brand built on consistency across markets, helping guests recognize and trust the experience whether they're headed to the mountains or the coast.
Target Audience
We defined key guest personas—families, couples, and dog-forward travelers—and identified the shared values that connect them. This clarity shaped how the brand shows up across all touchpoints with intention and ease.
Core Messaging Framework
We developed a full messaging system—from tagline to tone of voice—centered on comfort, trust, and connection. Every piece was built to reflect the heart of the brand: grounded, welcoming, and guest-first.
Brand Visual Identity
The visual identity is warm, editorial, and flexible—anchored by a custom serif wordmark, nature-inspired palette, and timeless type. Together, it creates a cohesive system ready for both digital and print.
The Results
- Established PorchLight Stays as a recognizable umbrella brand across two distinct markets
- Delivered a cohesive set of core messaging and visuals that unite her properties under one identity
- Positioned the brand for long-term recognition and scalability, making future market expansion seamless
- Received glowing client feedback—the owner was “absolutely thrilled” with the brand and confident in its ability to attract her ideal guests
The Results
- Established PorchLight Stays as a recognizable umbrella brand across two distinct markets
- Delivered a cohesive set of core messaging and visuals that unite her properties under one identity
- Positioned the brand for long-term recognition and scalability, making future market expansion seamless
- Received glowing client feedback—the owner was “absolutely thrilled” with the brand and confident in its ability to attract her ideal guests
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