Tremont Lodge
Tremont Lodge & Resort is a mountain retreat nestled in Townsend, Tennessee, known as the “peaceful side of the Smokies.” Offering a welcoming escape for families, couples, and groups, the lodge combines nature-inspired relaxation with amenities like indoor/outdoor pools, pickleball courts, and event spaces. With its proximity to the Smoky Mountains and a calm, family-friendly atmosphere, Tremont Lodge is a destination for vacations, events, and peaceful getaways.
The Challenge
the problem
When Tremont Lodge came to us, they had recently worked with another agency that relied heavily on stock photos and generic video content. Their social media lacked authenticity and engagement, which meant their online presence didn’t reflect the true guest experience. In an industry where storytelling and connection drive bookings, Tremont Lodge needed a social strategy that built trust, inspired travelers, and generated measurable results.
What we did
Lifestyle Content Photo Shoot
We concepted, styled, and produced a brand-forward lifestyle shoot that captured the Tremont Lodge experience from every angle—elevated guest moments, thoughtful details, and the property’s natural charm. The result? A bank of visuals designed to convert, ready for use across digital channels and campaigns.
Social Media Strategy
We built a full-funnel social strategy tailored for boutique hospitality, with the goal of growing awareness, driving direct bookings, and deepening guest loyalty. Every piece of the plan aligned with Tremont Lodge’s brand voice, visuals, and seasonal offerings to create consistency and impact.
Social Media Management
From daily content creation to community engagement, we managed Tremont Lodge’s presence end-to-end. That meant thoughtful captions, strategic posting cadence, stories that invited interaction, and performance tracking—ensuring the brand stayed visible, consistent, and top of mind.
Influencer Campaigns (10+ Partnerships)
We led a multi-phase influencer initiative, securing more than 10 collaborations with regional creators and travelers. These partnerships produced authentic user-generated content, expanded organic reach, and directly contributed to new guest bookings (over $10K)
ManyChat Funnels with Exclusive Promo Codes
To convert engaged followers into booked guests, we implemented automated ManyChat flows that delivered time-sensitive promo codes. This not only built a high-intent audience and captured valuable data, but also turned casual scrollers into loyal Tremont Lodge guests.
The Results
The results have been clear and measurable:
- Within 90 days: our efforts directly contributed to $30K+ in direct bookings.
- Grew Instagram following from 400 to 3,000+ engaged followers in just 3 months
- Generated over $15,000 in direct bookings within 60 days from organic and influencer-driven efforts
- Activated 10+ influencer partnerships that continue to drive both engagement and bookings
- Established a recognizable, authentic social presence that reflects the true guest experience
The Results
The results have been clear and measurable:
- Within 90 days: our efforts directly contributed to $30K+ in direct bookings.
- Grew Instagram following from 400 to 3,000+ engaged followers in just 3 months
- Generated over $15,000 in direct bookings within 60 days from organic and influencer-driven efforts
- Activated 10+ influencer partnerships that continue to drive both engagement and bookings
- Established a recognizable, authentic social presence that reflects the true guest experience
Ready To Work Together?
Ready to stand out, connect with your audience, and see results?
Let’s bring your brand to life on social media.