Branding Audit

Fill out the information below, I’ll email you a form to complete. You'll receive a custom video walkthrough with growth opportunities specific to your property.

Hey there,
I'm Steph Weber

A fiery redhead who loves to dance, enjoys Broadway shows, and has a heart for adventure.As the CEO of The Weber Co, my branding + marketing company has played a significant role in the success of over 100 small businesses, elevating many of them to powerhouse 6 and 7 figure brands.

Now, I'm channeling that expertise and experience into the world of short term rentals.I'm dedicated to crafting narratives that resonate, cultivating guest experiences that WOW, and helping hospitality businesses continue to scale no matter how saturated a market might be.

Branding Projects

Check Out Our Work

Check out some of our favorite projects where we build the unique brand behind each property.

The Warren Hotel

The Warren Hotel is a design-forward Lake Michigan stay in Bridgman, Michigan, created for people who are always on but know how to enjoy themselves.

The Ellijay Resort

We developed the brand strategy and visual identity for The Ellijay Resort, a boutique mountain resort designed for groups who want space, energy, and immersive experiences in the North Georgia mountains.

Poshtel

We developed the brand strategy and visual identity for Poshtel, a design forward social stay that blends the energy of a hostel with the comfort and intentionality of a boutique hotel.

Hospitality Investment

Summit Collective

We developed a bold hospitality investment brand rooted in transparency, community, and approachable opportunity.

Woodbound

Reviving a historic New England lakeside destination through thoughtful brand strategy, storytelling, and guest experience design rooted in community and seasonal tradition.

Josephine’s Ridge

We built a storybook-inspired brand for Josephine’s Ridge—where design and nature intertwine to create a retreat rooted in calm, creativity, and connection across every season.

Short Term Rental

Altitude 22

We built a bold, high-energy brand for Altitude 22—capturing the thrill of group travel and modern mountain design through confident visuals, playful tone, and a tagline built for connection.

Short Term Rentals

Timber Coast Escapes

We built a cohesive, nature-rooted brand for Timber Coast Escapes—uniting multiple Michigan properties under one refined identity that blends design, serenity, and connection across every guest experience.

Willow Falls Resort

An elevated resort brand rooted in nature, connection, and serenity—Willow Falls captures the balance of epic design and effortless peace, creating a timeless, romantic identity inspired by water, light, and stillness.

Short Term Rental

PorchLight Stays

Creating a warm, recognizable brand for a multi-market STR collection. From naming to visuals, we built PorchLight Stays to feel like a light left on—inviting, familiar, and ready to scale.

The Iceberg Tahoe

From renaming to full brand identity, we helped transform The Iceberg Tahoe into a modern, design-forward retreat. Every element was crafted to evoke curiosity and connection, positioning the hotel as a fresh, elevated a

Short-Term Rental

The Asheville Affair

Positioning The Asheville Affair as a bold, vibrant short-term rental for celebratory groups, we crafted a standout brand and website to drive direct bookings and build lasting partnerships in the Asheville market.

Influencer + Short-Term Rental

My Kentucky Bucket List

Rebranding My Kentucky Bucket List expanded its digital presence, incorporating a travel blog, website, and Airbnb property.

Short-Term Rental Property Management

The Bloom Collective

We unified and elevated The Bloom Collective’s brand to create a cohesive identity that reflects Charleston's charm and exceptional guest experiences, attracting ideal property owners and guests.

Micro Resort & Event Venue

Cabins On The Cumberland

Discover how Cabins On The Cumberland transformed its brand and boosted bookings with a strategic blend of SEO, social media, and a guest-centric website.

STR Property Management

Southern Grace Stays

We crafted a refined brand identity for Southern Grace Stays, aligning their upscale, experience-driven vision with messaging and visuals that attract ideal property owners and guests.